We hear about “digital” every day — digital data, digital technology, digital media, digital marketing, digital transformation. Everyone, from a mega-corporation to the neighbourhood dry chilli pan mee, wants to go digital now, more than ever.
But, why is it important for businesses to go digital? Good question! Before you “put your business out there” into digitisation, it’s important to understand what going digital really means and how it will translate to business. Read on to find out why you should ditch your fax machine with the weird whirring noise. Yup, that one.
Digital increases operations efficiency
Imagine a digitally-empowered restaurant where your business accepts orders and payment online. Imagine if customers can get takeaway food from their favourite restaurant online. Imagine all the possibilities — endless.
And we’re not just talking about the food and beverage industry. Going digital accelerates the operations and processes of your business, be it a restaurant or a retailer. Tasks that may previously take hours to complete are now reduced to mere minutes or even seconds by letting an intelligent technology takes over.
Digital improves business decision-making
When a business is online, it is easier to track the progress. With the right tools in place, data can reveal patterns and trends you can benefit from.
Forget the traditional surveys or tedious group discussions to get to know your target, analytics will give you an overview of your customer demographics and help you to understand how customers behave, what they really think of your businesses, and how your business is seen by the market.
For starters, FaveBis Insights allows you to keep your business at your fingertips — sales, customer performance, customer habits, purchasing trends, and more.
Digital improves customer experience
With a plethora of business in the market to choose from, customers are only enticed by convenience. Going digital provides a hassle-free experience at every point in their transaction journey.
While a digitised business is vital in attracting new customers, it is equally important in retaining existing ones by providing seamless and quick communication. Our suggestion — build a customer loyalty programme that rewards customers with attractive cashback offers, for instance cashback for every purchase and special seasonal or birthday offers. Your customers will keep coming back and this will help you to build a healthy and long-lasting connection with your customers.
Digital empowers employees
Every employer is continuously looking for new ways to increase productivity and just makes their employees’ lives easier. The answer is — going digital.
Adopting technology in business plays a pivotal role in helping employees become more effective in their primary roles. For instance, with all the time saved with the increase in productivity and efficiency driven by digital, front liners are now able to engage and interact with the customers. They can strike a conversation with the customers and get their feedback to improve the business. Sounds better, doesn’t it?
With the right digital tools in place, going digital empowers your employees to perform better and faster and will boost their morale.
And, ultimately, going digital is an effective marketing strategy
By going digital, you are putting your business on the Internet and getting more eyeballs — millions, to be specific. With the valuable insight gained from analytics, identify who you want to connect with and plan your content for your target audience by providing a solution to your customers’ problem and getting it to reach your audience via digital channels.
In fact, with the analytical insight that delves deep into demographics and behaviour, you’ll be able to identify what your customers want even before they know they want it. We’ll just say, it’s an exciting, exciting time to go digital.