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Everything You Should Know About Brand Awareness

Why do most people prefer buying soft drinks from brands like Coke or Pepsi, or choose fast-food restaurants like KFC or McDonald’s over others? It’s because these brands are familiar. In fact, these brands are so prominent that the word soft drinks and fast food are often synonymous with them.
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Everything You Should Know About Mobile Payments

The introduction of mobile wallets transforms smartphones and other devices into a secure and convenient payment tool. Fuelled by the on-going pandemic, mobile payments are quickly dominating the market with more and more small, medium to big businesses implementing it for safety, convenience, and efficiency. 
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IUIGA Disrupting The Industry and Conquering The Home and Living Space

Excellent quality furniture that is made economically affordable. That’s the simple message that IUIGA wants to deliver to more people and it has done so with immense success. When we asked Jaslyn Chan, The Chief Growth Officer of IUIGA about the brand’s key focus, she said she wants to advocate the idea that quality is not always a luxury and you don’t ...
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The Importance of Creativity for Small Businesses

Many small business owners might panic when they hear the statistic that 60% of small businesses fail within their first three years. But the power is in your hands. In order for small and new businesses to be successful, it is essential they are creative. Here are a few of the ways you can ensure your company continues to thrive in the face of that ...
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Draslaric - The Story of Setting New Precedents and Persevering Through Unlikely Challenges

Wondering how one would incorporate metaphysical practices in fashion? To put it simply, Draslaric uses the power of images, by combining specific design, patterns, and colors, to induce positive psychological effects and outcomes on the person wearing the clothes and the people around them. 
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Eumora: On a Mission to Replace Skincare with Skin Health

A brand is never just about the product they sell or the service they deliver. Its most crucial component is the purpose of the business and the mission they’re on. Their services and products will then reflect this mission, help them build the foundation of the business and their loyal followings. 
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