Fave is turning 3! It’s been an ambitious yet motivational journey for Fave and it has no plans on slowing down soon. Just like any other businesses, over the years, Fave has enjoyed a series of ups and downs, especially with the recent pandemic crisis that has affected a majority of Fave merchants. However, that did not hinder the spirit of the people at Fave to continue to push through and do what they do best - Putting the people, users, and merchants at the center of their growth. So how did Fave became the brand that it is today?

With more and more economic sectors reopening their doors to operate again, small-and-medium-sized enterprises will be left to deal with the struggle to recover from the damage inflicted during the pandemic. To address this issue, Fave as an official e-commerce partner of the short-term Economic Recovery Plan (PENJANA) is launching an e-Cashback incentive under the Micro and SME e-commerce campaign.

Now that we’ve established the importance of a customer loyalty program, we know that the best customers are the loyal ones. However, you also need to know that deciding the best type of customer loyalty program for your business is just as important to help you maximize limited capital.

With the market saturated with all kinds of competitors, selling alone is no longer enough. To ensure long term success, businesses will need to go beyond just doing transaction per transaction sales and focus on converting each sale into another return customer.  

Enterprise Singapore (ESG), the Infocomm Media Development Authority (IMDA), and the Heartland Enterprise Centre, Singapore (HECS) have announced that they are working together to help businesses in the heartland precincts build digital capabilities in partnership with selected platforms including Fave to adopt a range of available digital technologies and services such as loyalty programs and contactless payment methods. 

The Malaysian Ministry of Finance has recently unveiled PENJANA (Pelan Jana Semula Ekonomi Negara) or the National Economic Recovery Plan with a focus on 3 key components – Empower People, Propel Businesses, and stimulate the Economy.